The Process

Take these steps to get the most out of our work together:

DIY branding research:

Find your vibe on our Pinterest boards & share your favorites with us so we know what you like

How to choose a font

What does your gut say about fonts?

We will help you choose appropriate fonts that go with your brand. We know what a font feels like to customers & what message it conveys.

Which do you like the most?


Sans Serif fonts

Serif fonts

What are the strengths of each?

Decorative fonts will be used sparingly

Our Process of Logo Design:

Round One:

  • I will send you 5 ideas with a range of styles

  • You select one image

  • Fonts & images can be “Mix & Match”

This is an example of 5 different designs sent to a client during Round 1

Round Two:

  • I send several versions of the icon & text you chose

  • I incorporate any feedback you have given me after Round 1

  • You select your final logo from this group

  • If there are more revisions, like if you change your mind on icon, there will be an additional charge

An example of a chosen icon & font in a variety of styles paired with a different kind of dog than Round 1

FINAL Round

I send you a variety of file types, sizes, orientations, & colors

A square version and a longer version, which can be used in different situations (such as a business card vs. a website)

Frequently Asked Questions

  • Figure out where you purchased it.

    Depending on where you bought it, we will either keep using it or transfer it to Squarespace. This can take a couple of days.

    I will need your login credentials to the domain host.

  • If it’s a Squarespace version 7.1 site, I can alter it.

    If it’s not, I will copy & paste the content to a Squarespace 7.1 site. If so, there will be differences and I cannot guarantee the same fonts & images will transfer.

  • A domain is a unique address on the internet that identifies a specific website, typically consisting of a name and a domain extension (like .com or .org)

    A URL (Uniform Resource Locator) is the specific address used to access a resource on the internet, typically consisting of a protocol (like HTTP), a domain name, and a path to a specific page or file.

    The URL and domain comprise your web address. Email addresses (such as info@yoursite.com) can be linked to the domain (yoursite.com) but provided through something like Outlook or Gmail.

  • A web host (Squarespace) provides the server space and technology to store and serve your website's files to users.

    A domain host manages the registration and DNS records & services for your domain name (yoursite.com), ensuring it points to the correct web server.

  • A Business Associate, according to HIPAA, is "a person or entity that performs certain functions or activities that involve the use or disclosure of Protected Health Information [PHI] on behalf of, or provides services to, a covered entity."

    In order for certain things (email, business memberships, third-party platforms such as Headway) to be HIPAA-compliant, you must sign a BAA (business associate agreement) with the provider (this is the case with Google Workspace).

    Here’s a link that will walk you through the process of signing the BAA for Google Workspace, including Gmail.

    HIPAA-compliance doesn’t mean your email is encrypted, however. Encrypted email refers to the process of encoding email messages to protect their content from unauthorized access, ensuring that only the intended recipient can read them.

  • Squarespace does not allow the signing of BAAs for their Forms at this time.

    The only product that does is Acuity scheduling, a third-party, paid feature of Squarespace websites, which most therapists do not opt-into.

    This means that any information a prospective client inputs into your contact forms is routed from Squarespace to your webmail.

    This means that the information can be intercepted/accessed by hackers, data leaks, or bots.

    The way around it is to not offer a “Message” box where people can send you a note about what they’re looking for. Just their name, email, and/or phone number is enough to get back to them once the email arrives to you.

  • Some people who want HIPAA-compliant and encrypted email opt to use Paubox or ProtonMail instead of integrating their website with Gmail.

    Each of these companies has a free version, however, the “bells & whistles” may not be accessible with the free version.

    It’s up to you to do your research and decide what works best for your business.

    I cannot connect email to your site if it’s not Google Workspace. You can either hire someone to do this for you (Squarespace has a listing of experts) or you can get around this. We do so by creating buttons that send prospective clients to their email provider, where they can compose an email to your secure email address, skipping Squarespace servers & re-routing altogether.

    That’s a legit and perfectly fine thing to do. Consumers will not notice a difference. Many sites do this, so the customer experience is not jarring.

  • My prices for services can be found here.

    After website launch, there are two design rates:

    You Do it, Jess: $180/hr

    Teach-a-man-to-fish $170/hr
    I will teach you how to make changes yourself for the future.

  • According to Squarespace, the person who pays for the account is the owner.

    If you’re having me host your website under my account (which gives you the 20% Circle discount), I will look like the “account owner” on the backend. You will be added as a “Contributor” and will have Admin (all) privileges.

    However, I have been reassured by Squarespace support several times over, that you are in fact the Owner because you pay for the site.

    In the awful event that I die and am still the Owner, you can contact support@squarespace.com and have them transfer the backend “Owner” role to you.

    If you’d like to reverse roles from Admin to Owner we totally can! This is where I become Admin, not Owner. I’ll still be able to access all Billing info and have editing privileges (in case you want me to make changes on your behalf).

    If you want me to recuse myself entirely, I can transfer the site to you completely. You will lose the 20% Circle discount if we do this and I won’t be able to help you anymore unless you add me back in as Admin.

  • If you want me to edit your site, please contact me.

    My rates for work post-launch are here.

What’s in the contract?

  1. Project Description

  2. Deadlines

  3. Revisions Policy

  4. Prices & Payment Policies

  5. Non-disclosure & Confidentiality

  6. Ownership Rights

  7. Representations & Disclaimer of Warranties

  8. Limitations of Liability

  9. Legal Fees & Binding Document

  10. Deletion & Cancellation Policies

  11. Taxes & Fee Information

  12. Shared Drive Access terms

How to work with a graphic designer for the first time

Learn more

Contact us.

Email us: design@mincwork.com