Disgust with marketing among therapists often stems from a perception that it's unethical and goes against the core values of their profession. Many therapists feel that marketing is fundamentally at odds with building genuine, therapeutic relationships and providing ethical care. This belief is rooted in several key ideas

Read about our most common pitfalls when working with folks new to the design process.

Many clients we work with come to MincWork with logos that they’ve created using Canva (or AI). Laypeople don’t know that there are certain limits to what you can legally use the platform for, though. Here are 3 reasons why not to DIY.

When working with a graphic designer to make a website, you may be asked for images such as logos, headshots, candid snapshots, or graphic icons. They may also supply you with files that have a variety of different file extensions. 

Many therapists struggle with self-promotion due to conflating professional humility with not hyping themselves up. There is a  specific kind of person who becomes a counselor, therapist, or social worker. Many people would never want to listen to others’ sadness or try to solve problems all day.

Sometimes people can’t afford the investment for a professional photographer. Sometimes people pay for a photographer only to get back photos that feel artificial or awkward. Want a free headshot by someone who really gets you?

When writing website copy, you have to speak to someone who hasn’t experienced any solutions yet, someone who’s “pre-therapy”. They may not have a single skill for something like skin-picking or insomnia (yet). You’re not relatable to them if you’re talking about how mindfulness works or how great it feels to be stress-free.

Cut out the middle-man of self-criticism. “Decision paralysis”, or analysis paralysis, is a term which describes the phenomenon of overthinking or being bombarded with endless options. This sometimes even leads to existential angst when designing your own website.

This initial penny-pinching turns a "cheaper" solution into a got-what-you-paid-for problem.

In the beginning, there were no fonts. Now, we have thousands and thousands of fonts. Certain fonts “work” on people – and the fascinating thing about it is that people don’t know they’re doing certain things. They’re little hypnotists. Some fonts will attack your eyeballs. Some fonts seamlessly make you calm, hungry, confident, or trusting. Weird, huh?