https://www.minc.work/blog daily 0.75 2025-08-26 https://www.minc.work/blog/reason-5-boo-to-marketing monthly 0.5 2025-08-26 https://images.squarespace-cdn.com/content/v1/64e392880f1f5314e320759b/80bb87b0-64af-4864-ab98-845a8c03f259/Marketing+Martyrdom.png Blog - Reason 5: Boo to Marketing - Disgust with marketing among therapists often stems from a perception that it's unethical and goes against the core values of their profession. Many therapists feel that marketing is fundamentally at odds with building genuine, therapeutic relationships and providing ethical care. This belief is rooted in several key ideas: https://www.minc.work/blog/how-to-work-with-a-designer-for-the-first-time monthly 0.5 2025-08-24 https://www.minc.work/blog/canvalogos monthly 0.5 2025-08-23 https://images.squarespace-cdn.com/content/v1/64e392880f1f5314e320759b/060217c2-7300-448e-a478-707b42532b11/Untitled.png Blog - Using Canva for your logo? - Issue 1: Intellectual property (IP) Law If you use Canva to make a logo, you won’t be able to trademark your brand. Most therapists don’t have businesses/brands big enough to worry about trademarks or copyrights. Some associated enterprises, like Anna Walker’s Walker Strategy Co., would, though. Kirk Honda’s podcast, Psychology in Seattle has protected its title with a registered trademark from U.S. Patent and Trademark Office. More importantly, when one uses a template or assets, (these are called “Elements” in Canva,) you won't own the intellectual property rights to them. Intellectual property is complex. In a nutshell, it protects creative labor and is its own niche within law, like labor law. Designers’ whole job and livelihood is making things that we all use every day. Like teachers, or doctors, or day laborers, their labor matters. https://www.minc.work/blog/g7kn9fiv7dl5sjto5z4no3uae1crz9 monthly 0.5 2025-08-11 https://images.squarespace-cdn.com/content/v1/64e392880f1f5314e320759b/756efff7-5128-4e31-9c1a-63243da67986/Screenshot+2025-08-11+at+10.29.17%E2%80%AFAM.png Blog - Different Image File Types: Huh?? - Here’s an example of a JPG logo I was given that I had to convert into a PNG so it could have a transparent background: When you have a logo surrounded by white, you can only use it on a white background such as a blank webpage or a document (like your Superbills). This example worked out alright (but if you zoomed in a bunch, you’d see it’s a bit fuzzy. https://images.squarespace-cdn.com/content/v1/64e392880f1f5314e320759b/db60e7f1-3acd-4963-b180-ea6afa44d8b5/Screenshot+2025-08-11+at+10.29.08%E2%80%AFAM.png Blog - Different Image File Types: Huh?? - Here’s another example. This client ended up changing to a logo by a different designer: As you can see, the green background behind the logo is always there. Initially, it was on a green background that was a different color, (“Hex codes” were not retrieved from Squarespace colors to use in the second design). A good designer knows how to do that. https://images.squarespace-cdn.com/content/v1/64e392880f1f5314e320759b/30727ad0-04fe-42fd-9ba0-7545ad3bbfc0/Screenshot+2025-08-11+at+10.17.07%E2%80%AFAM.png Blog - Different Image File Types: Huh?? - So, when it’s on a dark background, this is what it looks like: You can never get away from the green background on the logo. Thus, they had to match the site to the logo, not vice versa. This may be because they created it himself on a platform like Canva. Canva does actually have a way to export to PNG with “transparent background”. If you use Canva, try it out. https://www.minc.work/blog/reason4 monthly 0.5 2025-08-10 https://images.squarespace-cdn.com/content/v1/64e392880f1f5314e320759b/1cdf0e95-fe32-4b25-ad6d-fd67949cbeb6/Confidence.jpg Blog - Reason 4 why therapists have a hard time making their own websites - Reason 4: The Inability to Talk About Oneself Appropriately & Accurately Many therapists struggle with self-promotion due to conflating professional humility with not hyping themselves up. There is a specific kind of person who becomes a counselor, therapist, or social worker. Many people would never want to listen to others’ sadness or try to solve problems all day. (The kind of person who becomes a clinical psychologist is a bit different. Oftentimes these people are men and/or are motivated by the prestige and identity of a doctoral degree, and seek higher pay). https://www.minc.work/blog/headshots monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/64e392880f1f5314e320759b/0b3a6db8-cc99-4ee0-a665-176f8d1f8fac/IMG_1227.jpeg Blog - How to get a free headshot - You need a good headshot for your website, but how do you go about it? https://www.minc.work/blog/painpoints monthly 0.5 2025-08-02 https://images.squarespace-cdn.com/content/v1/64e392880f1f5314e320759b/5347e7bd-ceda-41fb-862f-fbfb12196967/pain+points.png Blog - Reason 3 why therapists have a hard time making their own websites - Focusing on the Positive Marketing a therapy practice involves addressing potential clients in writing. Noobs write on the top of their website “Hello! I’m so glad you’re here”. Can you imagine going to the Target website and the first thing you see is “welcome to our website!”? This makes people look eager and a bit too personal. One of the well-known ways corporations market an idea, product, or service is by focusing on what’s called a pain point. These are specific problems or frustrations that a target audience experiences. This assumes that if I focus on your problem (such as dry skin), my good will solve that problem (lotion). The writing, images, fonts, and colors demonstrate how my service can provide solutions. https://www.minc.work/blog/decisions monthly 0.5 2025-08-01 https://images.squarespace-cdn.com/content/v1/64e392880f1f5314e320759b/324f5a82-e643-492f-96a6-1569fdb2a004/MincWork+Blog+images.jpg Blog - Reason 2 why therapists have a hard time making their own websites - Reason 2: Decision fatigue I’ve worked as a professor of art & Design, in art galleries, and attended a Master in Fine Arts (MFA) program– all prior to prior to getting a degree in mental health counseling and art therapy. What I noticed in graduate-level therapy courses was a very high number of perfectionists per capita; I also notice this in the field. I’m a therapist who coaches people on going into private practice and I’m also a brand designer for helping professionals. One of the first decisions counselors have to make when they’re starting their own business is what to call their practice. I’ve seen this stop people in their tracks from moving forward many times. It’s a big decision but everyone makes it in their own way. For example, Minc Work’s name was based on the URLs available when I made my first Squarespace site in 2017! It can also be based on the registered businesses in the state you’re in (e.g., if there is already a Touchstone Therapy in Colorado, you can’t call your practice that!). https://www.minc.work/blog/reason1 monthly 0.5 2025-08-01 https://www.minc.work/blog/fonts monthly 0.5 2025-07-26 https://images.squarespace-cdn.com/content/v1/64e392880f1f5314e320759b/3615caac-0d6f-4f52-976a-6101f6a54b9b/2.png Blog - What are the different font types & why do they matter? In the beginning, there were no fonts. Now, we have thousands and thousands of fonts. Certain fonts “work” on people – and the fascinating thing about it is that people don’t know they’re doing certain things. They’re little hypnotists. Some fonts will attack your eyeballs. Some fonts seamlessly make you calm, hungry, confident, or trusting. 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